To succeed in the US retail market, it is important to identify a target market and build relationships with retailers, create a clear brand identity, high-quality packaging, and create a comprehensive marketing strategy. Negotiating deals with retailers is also important, as is understanding the competition and creating strategies to subvert them. Additionally, strategies should be created to optimize sales in an economic downturn, such as creating unique marketing campaigns, offering discounts and promotions, and leveraging data analytics to understand consumer behavior.